In honor of Bill Bernbach's shout out on Mad Men on Sunday (his first if I'm not mistaken, which is a little ridiculous for the godfather of the creative revolution, but that's neither here nor there) Wednesday's Wisdom comes courtesy of the late, great, DDB founder.
“There are two attitudes you can wear: that of cold arithmetic or that of warm, human
persuasion. I will urge the latter on you. For there is evidence that in the field of
communications the more intellectual you grow, the more you lose the great intuitive skills
that make for the greater persuasion-the things that really touch and move people.”
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