Levis is such a diverse company. My dad wears them for pennies AND I can go to a full-retail Levis store and buy a pair for myself that cost triple what his do. Levis has a new line of women's jeans that is suppose to fit "three universal body types." Now, leave it to Wieden + Kennedy. They are taking control of its advertising and created the "Curve ID" campaign to launch the product. I'm sure I'll be trying these out because W + K convinced me. Finding a good fitting pair of a jeans is like Christmas morning for me. It is a rare occurrence and when it does happen it is wonderful. Check out this Ad Week article about it... and you will probably go out and try them too.
And PS: W + K, next time I am in Portland or New York-- you better believe I'll be hounding someone in the Account Management department.. I need to talk to you about all this stuff!
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