From our dear friends (hopefully someday) at McCann SF, more of their "things we try to remember" and one of my favorites at that.
"The most successful people in the world do their homework, know their craft, and in the end, trust their gut."
Happy Monday!
"I think advertising is poison gas. Advertising should tear you up, it should choke you, you should get the chills and maybe you should pass out when you're watching." - George Lois
We couldn't agree more. The ad-world fuels our endless curiosity for what moves people to do what they do, how we can invade people's homes and lives, and how, at the end of the day, we can convince people to buy more crap they don't need. Like poison gas, this shit's in our veins...pervades our lives and every waking (and sometimes sleeping) thoughts.
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