After a big move and having to get ready for the next move, I have been a bit absent. It always seems like when I get home the advertising world seems so far away. Today I decided to get inspired and I came across a couple Bill Bernbach quotes. Enjoy!
"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message." - Bill Bernbach
^ Simple truth. Love.
AND in conjunction to that one. This next quote, my copywriting professor wrote it on the board the first day of class. It was blown away by how 9 simple words could mean something so big.
"The most powerful element in advertising is the truth." - Bill Bernbach
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