Good Newsletter - Better Content

This morning I was reading the August 2010, Cultural Fuel Trend Report from the Leo Burnett- Frankfurt blog. This 68 page blog is full of "Inspiration", "Trends" and "Insights". Each slide contains an ad/ trend/ insight with a little blurb of commentary. It then includes a link where you can go deeper. If you find something extra interesting.

It starts with some recent advertisements that are creatively charged and from all over the world. Then goes into the Trends and Insights. Now, this is from August. So, beware, it isn't groundbreaking. Some things you read may seem a bit "outdated" but, that is the advertising world. Once the trend starts to surface, it is outdated. This is all still very interested to read.

After you are done reading what I have to say. Go download this Leo Burnett- driven newsletter. Or, at least look at the ads. They are worth it.

Now, I read more about a lot of the stuff I found in this LB Newsletter. I decided on two things to include in my own blog post. One is quick and interesting, the other blew me away- but, might not be that new and awesome to some. First things first---


Flowtown.com created the above 2010 Social Networking Map . It is worth a look. This size of the "countries" is based off of the number of users for each site. Clearly, Facebook is the largest, right after the "Empire of Google" laying low and powerful right where Antarctica should be.

Speaking of Google. I love Google. Plain and simple. I literally do not know what I would do without it. Now, in my Gmail account, I have been seeing the "New! Priority Inbox" link, however, I've foolishly been ignoring it. After reading one of the trend slides in this newsletter, I find it is a simple filter for my Emails. Now, I don't get a whole lot of Emails but, the fact that Google will tell me what to read first is pretty cool. Google (Gmail) will put your Emails into three sections- “Important and unread,” “Starred” and “Everything else”. They are sorted by the magic of Google. It decides which piece of mail goes where based off of which Emails you read the most and which you reply to. Those will go into the "Important and Unread" section. If you want to read one of those Emails later, you can star it. And then everything else- will go in the "Everything Else" section. And if Google makes a mistake, gasp!, you can correct it and say an Email is more/ less important than it thinks. Read Google's Blog and watch a cute simple little cartoon or go to the Priority Inbox website. (you can see the cute cartoon there too). I guess the old "it got lost in my inbox" line won't be able to used quite as much as this grows in popularity.