BOOM!

It isn't a secret anymore that I am infatuated with Wieden+Kennedy's Nike work right now. In lieu of the start of NFL, W+K produced two different 18 second spot commercials(hmm.. 18 second spots- just like Target's "Life is a moving target" campaign. Take my word, we are going to start seeing more and more of these short spots across the board). I bring you now to the "Boom" campaign.

Both commercials start with a "celebrity". One is with Rick Ross and the other with a couple football players, including Denver's Tim Tebow. Then it cuts to a montage of "hits" in different sports then back to the celebrity saying "Boom!". First of all- the montage is very similar to a part of the "Write the Future" World Cup spot (which I LOVE). Second- I'm pretty sure Nike, well, W+K is trying to make "boom" a new fad word for sports enthusiasts. Picture this- a group of guys sitting watching Monday Night Football, they see one of these big hits, all these bros yell "BOOM" and laugh about it until they get to see the instant replay and then they yell it again.

Now, I'm sure there are plenty of people that already do this, but, now Nike is slapping that little swoosh on it. And they hope it will forever be linked to this word, and that "boom" will start being used even more. Don't worry Nike, I think you are right on, it won't take long for all those dude-bros out there to start over using this word!

Check out the commercials here.