I have to do it..

I understand the Old Spice social media campaign is a thing of the past but, I have to give my views on this. I'm not going to explain what went on because, if you are any type of ad person- you have had to heard about it (just like the Subservient Chicken, right Keesh?). If not, Google it- or check out it Twitter @OldSpice.

First things first, Wieden+Kennedy is on fire. I have been in love with them since I saw Art & Copy. And, I have to say, the "Write the Future" campaign for The World Cup was simply amazing. Now, the Old Spice social media efforts. I read an article where one of the people working on this social media campaign for Old Spice basically said they did nothing that hasn't done before. It just brought the character to life. I pretty much agree, however, like the greatest of advertising, it took it one step further.

The thing with this Old Spice campaign was how instantaneous everything was. July 13th-14th, I kept my Twitter open waiting for the next video to be posted. This was all done in two days, you could post a question and know within the hour if the Old Spice man was going to reply back. It was on multiple social media outlets that all connect together which helped reach many people. Old Spice personified soap. Advertising agencies know what they are doing, well, most. And the best do what is best for the client. Good for Old Spice to take the chance and listen to the people at Wieden+Kennedy.

I have no reason to buy men's body wash. However, if and when I ever do, there is a good chance it will be Old Spice in hopes my man will turn into the handsome, charming, and insanely witty, Isaiah Mustafa.