HumpDay Afternoon Wisdom

For today's wise tidbit, I'll reference one of my new-old ad-world heroes: Phil Dusenberry of BBDO. This particular piece of wisdom made its way into my senior thesis...yes, it is that profound. It broaches a topic that I'll explore in greater depth later - if at the end of the day we're all selling the same crap, what is it that we do here to create value for our audience? Enjoy!

"There is a problem of parity. In a world where 8 beers cannot all be the driest, where 11 golf balls cannot each travel the farthest, where 5 automobiles cannot all deliver the smoothest ride, and worse, even if they do, the distinction isn't important enough to make a difference in the consumer's life, how do I differentiate myself from the crowd?" -Phil Dusenberry